Strengthening exchange, shaping the future together

The BWH Regional Conferences bring hoteliers and decision-makers together across seven regions to openly discuss developments and set impulses for the Annual General Meeting. Reports on the market situation, updates from Development, Sales and Marketing, as well as insights into strategic projects and partnerships provided valuable guidance and deepened the direct dialogue with our partner hotels.

Where talent grows, the future takes shape

At the Best Western Premier Parkhotel Kronsberg, young talents from BWH partner hotels immersed themselves in a high‑energy programme centred on personal development and vibrant exchange. Powerful impulses, authentic stories and hands‑on workshops opened up new perspectives. The BEST TALENTS DAY clearly demonstrated how BWH Hotels nurtures potential, builds confidence and motivates young talents to pursue their own path with determination and self-belief.

Knowledge meets community

At the 2025 Commercial Huddle, one thing stood above all else: genuine togetherness. Team members from partner hotels and BWH teams shared knowledge, developed new ideas and strengthened their connection through direct exchange. Inspiring presentations, in‑depth face‑to‑face meetings, practical workshops and strong impulses on sales, marketing and inner resilience made it clear just how much strength lies in proximity, trust and collective development.

UNIQUE & UNITED

In Palma de Mallorca, more than 1,200 participants from 27 countries experienced a special sense of unity: intensive networking, strategic impulses and inspiring keynotes on guests, AI and sales shaped the programme. Panels and workshops offered insights into brand strategies and market trends, while the Europe‑wide exchange sent a strong signal for cohesion and the future of the BWH community.