„At BWH Hotels, I can develop not only hotels, but also myself.“
Andreas Westerburg
Since March 2016, as Head of Hotel Development & Member Services at BWH Hotels Central Europe, I have been responsible for expansion in ten countries: Germany, Croatia, Liechtenstein, Luxembourg, Austria, Slovakia, Slovenia, Switzerland, Czechia, and Hungary.
Prior to that, I worked in the hotel industry for over 20 years in various management positions in sales for international hotel companies.
Your contact for operating companies
Phone: +49 6196 4724-117
Email: andreas.westerburg@bwhhotels.de
„We stand for unity, trust, and transparency—values that drive our shared success.“
Alexander Teichert
As Director of Hotel Development at BWH Hotels, I am responsible for expanding the hotel portfolio in Germany and Switzerland, with a focus on independent hotels.
I started in 2009 as Sales Director for Business and Group Travel.
From 2013 to 2017, I was responsible for strategic partnerships in the corporate and MICE segments. I also have several years of expertise in various sales and marketing positions at international hotel companies.
Your contact for independent hotels in Germany
Phone: +49 6196 4724-121
Email: alexander.teichert@bwhhotels.de
„We are making a difference at BWH Hotels. For our hoteliers as well as for ourselves.“
Petra Birk
As Senior Manager Hotel Development at BWH Hotels, I am responsible for expanding the hotel portfolio in Germany, with a particular focus on independent hotels. Previously, from 2009 onwards, I drove the growth of the international corporate accounts business as Director of Sales Support.
From 2016 to 2022, I held additional positions in Reservation & Distribution as well as in the support and training of BWH Hotels’ loyalty programmes.
Your contact for independent hotels in Germany
Phone: +49 6196 4724-118
Email: petra.birk@bwhhotels.de
„It makes me happy to see how our work and the relationships we have built with hoteliers come together in the success of the hotel.“
Ivona Meissner
As Area Director Austria & Central Eastern Europe, I am responsible for expanding the hotel portfolio in Croatia, Austria, Slovakia, Slovenia, the Czech Republic, and Hungary.
With more than 30 years of experience in the hotel and tourism industry in 4- and 5-star hospitality in Germany and abroad, I have been working for BWH Hotels Central Europe in a wide range of leadership and management roles since 2007. In addition, I am active as a guest speaker and keynote speaker at national and international events as well as in schools.
Your contact for Austria and Central Europe
Phone: +43 1 505 4706-16
Email: ivona.meissner@bwhhotels.at
„We have what it takes to make hotels succeed - no idea is too bold.“
Erik Zimmermann
As Area Director Switzerland, I am responsible for expanding the hotel portfolio in Switzerland. I draw on several years of experience as a Hotel General Manager, leading multiple properties in Switzerland and Germany.
Most recently, I worked at Rebag AG / Planet Payment as a Project Manager, advising Swiss hotels on operational and system-related topics and supporting Planet’s market positioning in Switzerland.
Your contact for Switzerland
Phone: +41 78 314 64 18
Email: erik.zimmermann@bwhhotels.ch
„The hotel affiliation should align with your own values. The right of the affiliated hotels to have a say within our corporate structure fosters trust and transparency.“
Carmen Dücker
Since 2018, as Managing Director of BWH Hotels Central Europe, I have been responsible for all customer and market-related areas—from marketing and sales to distribution and revenue management to reservations and web technology. Prior to that, I worked at Best Western for 25 years, including as head of the customer loyalty program and online development. Since 2011, I have been responsible for the brand's tourism marketing and have developed a successful strategy to strengthen direct sales, making the Best Western website the hotels' most important direct channel today.
Managing Director, BWH Hotels Central Europe
Phone: +49 6196 4724-140
Email: carmen.duecker@bwhhotels.de
„At BWH Hotels, we pursue two goals: to increase the economic success of our hotels while also delighting guests. Global brand awareness and market-oriented services are the foundation for this.”
Marcus Smola
Since 2008, I have been managing BWH Hotels Central Europe with a focus on hotel development and hotel relations. After completing my training, studying marketing, and spending ten years at Steigenberger Hotels, I moved to Best Western in 1999. My motivation is to exceed the expectations of hoteliers and guests - experiences I have also gained as an “undercover boss” at the grassroots level and now pass on in lectures.
Managing Director, BWH Hotels Central Europe
Phone: +49 6196 4724-100
Email: marcus.smola@bwhhotels.de