New ideas. New contacts. New opportunities. – Meet us at these trade fairs and events!
How Individuality Becomes A Strength
Independent boutique and luxury hotels stand for personality, conviction and genuine hospitality. Those who position themselves boldly, market intelligently and manage efficiently today are setting the course for long term success. The Independent Hotel Show Munich 2026 provides inspiration, exchange and fresh perspectives to support exactly that.
Programme Highlights:
- Curated insights into brand positioning, profitability and sustainable growth – tailored to the realities of independent boutique and luxury hotels.
- Personal networking with selected suppliers and practical panel discussions covering marketing, revenue management, distribution and digitalisation.
Find out more here.
Meet us at the Independent Hotel Show Munich. Discover how a membership with BWH Hotels gives you access to powerful solutions in marketing, revenue management and distribution.
Invest. Develop. Operate.
EXPO REAL 2026 brings together decision-makers from the real estate industry who are actively shaping the future of hotel properties. It offers a comprehensive market overview, access to projects and valuable exchange on forward-looking hotel concepts.
Programme Highlights:
- A high-calibre international networking platform for hotel and hospitality real estate, providing direct access to investors, developers and operators across the entire project lifecycle.
- Conference formats focusing on the financing, development, operation and transformation of hotel properties – from new builds to repositioning projects.
Find out more here.
Meet us in Munich to discuss opportunities, concepts and partnerships for successful hotel real estate projects. Discover how BWH Hotels can support your developments sustainably and strategically.
People. Brands. Moments. - Our review of experiences that linger.
Empowered for Success – Ready for the Future.
Decision-makers from boutique and luxury hotels, along with industry partners, seized the opportunity for in-depth discussions on trends, technologies, and strategies shaping the future of independent hospitality. BWH Hotels was on hand to showcase brand concepts and bespoke solutions tailored for independent hotels.
Highlights:
- Hotel Collaborations in Focus. Marcus Smola, CEO of BWH Hotels Central Europe, joined industry leaders to explore the opportunities and challenges of positioning for privately-owned hotels.
- Awards & Networking. The IH Awards celebrated innovative hotel concepts, architecture, design, and exceptional hospitality. Guests also enjoyed exclusive community spaces with a relaxed lounge atmosphere.
Missed the event?
Discover how BWH Hotels can support your property with the right brand concepts and access to an international network – get in touch with us today!
Fresh Perspectives for Swiss Hospitality
BWH Hotels and the specialist portal HOTEL INSIDE invited hoteliers from independent and luxury properties, along with industry experts, to continue the SwissHotelDialog 2025 series. The event delivered inspiring insights, practical strategies, and valuable networking opportunities for the future of Swiss hospitality.
Highlights:
- Luxury Strategies. Andreas Stöckli, General Manager of Hotel Schweizerhof, shared the journey from four to five stars – delivering greater comfort, higher revenue, and enhanced guest experiences.
- Insights & Debate. Marcus Smola presented on customer-centricity, followed by a panel discussion with Editor-in-Chief Hans R. Amrein on outsourcing, guest loyalty, AI, and future concepts.
Could not attend? Let us explore how your hotel can benefit from the advantages of our network.
Make it Real: Where Vision Meets Practice
At Europe’s leading trade fair for property and investment, independent hoteliers, investors, and industry experts came together to exchange ideas on trends and opportunities in the real estate and hospitality markets. Our Hotel Development Team used this platform to build connections and gather insights for future projects.
Highlights:
- Expert Knowledge Live. Around four hundred speakers across nine stages delivered forums on living spaces, technology, and sustainability.
- Innovation in Focus. The “Transform & Beyond” expo highlighted innovative topics including digitalisation, decarbonisation, smart buildings, AI, and robotics.
Could not make it to Expo Real? Leverage our expertise: tailored concepts, strong brands, and a global network to drive your success. Get in touch today.
Networking for the Future of Hospitality
Premiere in Bern: BWH Hotels and the specialist portal HOTEL INSIDE welcomed hoteliers and senior executives from independent and luxury hospitality, along with industry experts, to the first SwissHotelDialog 2025. The event was defined by exclusive insights, practical strategies, and dynamic exchange.
Highlights:
- Strategic Perspectives. Keynote by Marcus Smola, CEO of BWH Hotels, on brand leadership, and a presentation by Alexander Birk, Head of Marketing BWH Hotels, on sports sponsorship.
- Future & Debate. Panel discussion with Editor-in-Chief Hans R. Amrein on brand versus independent hospitality, plus AI trends presented by Olga Heuser.
Missed SwissHotelDialog 2025? Discover how our expertise can help you boost success.
Shaping the Future Together
At Switzerland’s leading industry gathering, participants exchanged ideas on hotel concepts, operational optimisation, process digitalisation, and smart controlling.
Highlights:
- Key Focus. Global networks as a success factor for hotels in challenging times.
- Strength in Partnership. The DEHAG Hospitality Group showcased the advantages of its powerful network, including its subsidiaries BWH Hotels Central Europe GmbH, progros GmbH, allinvos GmbH, and unitels consulting GmbH.
Missed the Hospitality Summit 2025? Discover how to run your hotel independently while benefiting from the strength of a trusted community.
Welcoming the World
At the leading trade fair for the global tourism industry, BWH Hotels was represented by its executive team alongside international sales and marketing experts. The focus was on intensive networking with independent hoteliers, international operators, and strategic partners.
Highlights:
- Hospitality Insights. BWH Hotels highlighted practical approaches for independent properties to combine autonomy with sustainable growth.
- Industry Trends & Exchange. High-profile speakers, interactive masterclasses, and workshops on digitalisation, ESG, and future strategies featured prominently at the ITB Berlin Convention.
Missed ITB? Discover how your hotel can benefit from the individuality and global reach of BWH Hotels.
Future Strategy Meets Partnership
The leading investment conference for Central and Eastern Europe explored ways for hotels to remain profitable and future-proof. Investors, hotel operators, and decision-makers used this unique platform to discuss forward-looking strategies, ESG, financing, and market trends.
Highlights:
- Strategies for Sustainable Profitability. Andreas Westerburg and Ivona Meissner (BWH Hotels) demonstrated how brand leadership and partnerships secure long-term success.
- Expert Knowledge & Networking. Over forty presentations and panels on ESG, financing, and investment trends through 2030, complemented by inspiring workshops and in-depth discussions.
Could not attend? We will bring the best ideas to you. Discover how your hotel can remain independent and successful while benefiting from the strength of a trusted community.