An eventful year
From international trade fairs and regional network meetings to our large annual conference - our events focus on exchange, inspiration and collaboration. Take an active part in shaping the hotel industry together with others, drive ideas forward and think ahead with us.
Experiences that make a difference.
Experience BWH Hotels live - as a strong community of independent entrepreneurs, as a committed employer and as a reliable partner to the industry. Discover our upcoming events, trade fair appearances and internal events here. You can look forward to personal dialogue - yougether now.
Experiences that make a difference.
Experience BWH Hotels live - as a strong community of independent entrepreneurs, as a committed employer and as a reliable partner to the industry. Discover our upcoming events, trade fair appearances and internal events here. You can look forward to personal dialogue - yougether now.
New ideas. New contacts. New opportunities. – Meet us at these trade fairs and events!
Pioneering New Paths Together
The ITB Berlin is more than a trade fair – it is the meeting point for visionaries in the hospitality industry. Hoteliers, hotel groups, investors, and developers come together to shape the future. If you’re ready to take new paths, start here:
- ITB Berlin Convention: Keynotes on digitalisation and sustainability – powerful insights for tomorrow.
- Travel Technology Halls: Discover smart hotel solutions and cutting-edge tech innovations.
- Investment & Development Forums: Exclusive platforms for growth and strategic partnerships.
- Curated Networking Formats: Build connections that drive long-term success.
Explore all the details here.
Visit our Development Experts at booth 309 / Hall 9 to discuss tailored growth strategies for your hotel project.
New Prospects for Powerful Concepts
IHIF EMEA 2026 is the stage for forward‑looking hotel developments. This is where project concepts meet investors, brands discover new opportunities for expansion, and decision-makers gain fresh market insights. Anyone driving projects and shaping growth will be in exactly the right place in Berlin.
Programme Highlights:
- Strategic investment momentum: New return models and future-focused investment strategies designed for evolving market conditions.
- Guidance from top industry leaders: Senior executives share decisive insights into developments, success factors, and long-term market trends.
- Relevant knowledge for operators and owners: Numerous sessions address topics such as operational optimisation, brand development, and future models for hotel and mixed-use concepts.
Find out more here.
Use the forum to set your next project in motion: Speak with us in Berlin about locations, brand strategies, and new partnerships – we look forward to the conversation!
Time for New Impetus
The Hospitality Summit 2026 brings together knowledge, trends, and valuable industry connections – an inspiring meeting point for hoteliers and decision-makers who want to actively shape the future and strengthen their business sustainably.
Programme Highlights:
- Impulses for the future: Inspiring keynotes and panels on securing skilled labour, sustainability, digital transformation, and strategic positioning.
- An industry meeting with added value: Exchange with more than 1,500 experts, insights into best practices, and innovative solutions in the networking arena.
- Holistic support: The DEHAG Hospitality Group presents bundled services through its subsidiaries BWH Hotels Central Europe GmbH, progros GmbH, allinvos GmbH and unitels consulting GmbH – from procurement to digitalisation and consulting for successful hotel operations.
Find out more here.
Meet the DEHAG team on site and discover solutions that will sustainably advance your hotel!
People. Brands. Moments. - Our review of experiences that linger.
Empowered for Success – Ready for the Future.
Decision-makers from boutique and luxury hotels, along with industry partners, seized the opportunity for in-depth discussions on trends, technologies, and strategies shaping the future of independent hospitality. BWH Hotels was on hand to showcase brand concepts and bespoke solutions tailored for independent hotels.
Highlights:
- Hotel Collaborations in Focus. Marcus Smola, CEO of BWH Hotels Central Europe, joined industry leaders to explore the opportunities and challenges of positioning for privately-owned hotels.
- Awards & Networking. The IH Awards celebrated innovative hotel concepts, architecture, design, and exceptional hospitality. Guests also enjoyed exclusive community spaces with a relaxed lounge atmosphere.
Missed the event?
Discover how BWH Hotels can support your property with the right brand concepts and access to an international network – get in touch with us today!
Fresh Perspectives for Swiss Hospitality
BWH Hotels and the specialist portal HOTEL INSIDE invited hoteliers from independent and luxury properties, along with industry experts, to continue the SwissHotelDialog 2025 series. The event delivered inspiring insights, practical strategies, and valuable networking opportunities for the future of Swiss hospitality.
Highlights:
- Luxury Strategies. Andreas Stöckli, General Manager of Hotel Schweizerhof, shared the journey from four to five stars – delivering greater comfort, higher revenue, and enhanced guest experiences.
- Insights & Debate. Marcus Smola presented on customer-centricity, followed by a panel discussion with Editor-in-Chief Hans R. Amrein on outsourcing, guest loyalty, AI, and future concepts.
Could not attend? Let us explore how your hotel can benefit from the advantages of our network.
Make it Real: Where Vision Meets Practice
At Europe’s leading trade fair for property and investment, independent hoteliers, investors, and industry experts came together to exchange ideas on trends and opportunities in the real estate and hospitality markets. Our Hotel Development Team used this platform to build connections and gather insights for future projects.
Highlights:
- Expert Knowledge Live. Around four hundred speakers across nine stages delivered forums on living spaces, technology, and sustainability.
- Innovation in Focus. The “Transform & Beyond” expo highlighted innovative topics including digitalisation, decarbonisation, smart buildings, AI, and robotics.
Could not make it to Expo Real? Leverage our expertise: tailored concepts, strong brands, and a global network to drive your success. Get in touch today.
Networking for the Future of Hospitality
Premiere in Bern: BWH Hotels and the specialist portal HOTEL INSIDE welcomed hoteliers and senior executives from independent and luxury hospitality, along with industry experts, to the first SwissHotelDialog 2025. The event was defined by exclusive insights, practical strategies, and dynamic exchange.
Highlights:
- Strategic Perspectives. Keynote by Marcus Smola, CEO of BWH Hotels, on brand leadership, and a presentation by Alexander Birk, Head of Marketing BWH Hotels, on sports sponsorship.
- Future & Debate. Panel discussion with Editor-in-Chief Hans R. Amrein on brand versus independent hospitality, plus AI trends presented by Olga Heuser.
Missed SwissHotelDialog 2025? Discover how our expertise can help you boost success.
Shaping the Future Together
At Switzerland’s leading industry gathering, participants exchanged ideas on hotel concepts, operational optimisation, process digitalisation, and smart controlling.
Highlights:
- Key Focus. Global networks as a success factor for hotels in challenging times.
- Strength in Partnership. The DEHAG Hospitality Group showcased the advantages of its powerful network, including its subsidiaries BWH Hotels Central Europe GmbH, progros GmbH, allinvos GmbH, and unitels consulting GmbH.
Missed the Hospitality Summit 2025? Discover how to run your hotel independently while benefiting from the strength of a trusted community.
Welcoming the World
At the leading trade fair for the global tourism industry, BWH Hotels was represented by its executive team alongside international sales and marketing experts. The focus was on intensive networking with independent hoteliers, international operators, and strategic partners.
Highlights:
- Hospitality Insights. BWH Hotels highlighted practical approaches for independent properties to combine autonomy with sustainable growth.
- Industry Trends & Exchange. High-profile speakers, interactive masterclasses, and workshops on digitalisation, ESG, and future strategies featured prominently at the ITB Berlin Convention.
Missed ITB? Discover how your hotel can benefit from the individuality and global reach of BWH Hotels.
Future Strategy Meets Partnership
The leading investment conference for Central and Eastern Europe explored ways for hotels to remain profitable and future-proof. Investors, hotel operators, and decision-makers used this unique platform to discuss forward-looking strategies, ESG, financing, and market trends.
Highlights:
- Strategies for Sustainable Profitability. Andreas Westerburg and Ivona Meissner (BWH Hotels) demonstrated how brand leadership and partnerships secure long-term success.
- Expert Knowledge & Networking. Over forty presentations and panels on ESG, financing, and investment trends through 2030, complemented by inspiring workshops and in-depth discussions.
Could not attend? We will bring the best ideas to you. Discover how your hotel can remain independent and successful while benefiting from the strength of a trusted community.