What is your balance between reach and independence?
A partnership must match your goals and values. Benefit from our diverse portfolio, which gives you the choice between full brands and collections.
Find out more about all full brands and collections under the BWH Hotels umbrella and see the main differences at a glance:
| Full Brands | Collections |
|---|---|
| Brand awareness: High international brand awareness and a strong brand image create attention and trust among guests. | Authenticity: Guests are often looking for authentic and unique experiences that Collections can offer. |
| A standardised appearance, for example in terms of service and facilities, guarantees a consistent guest experience, regardless of location. | Flexibility: Creative freedom allows hotels to maintain and develop their own identity. |
| Standards and brand guidelines simplify operational processes and increase efficiency. They also make a decisive contribution to increasing visibility and market share. | Few standards: The requirements and standards are less strict, which leads to more room for manoeuvre, but also to a lower international perception as a brand-associated. |
| Conclusion: The success of Full Brands is based on a uniform identity with clear standards and comprehensive support - perfect for operators who value customised support and global brand strength. | Conclusion: Collections offer creative freedom and are therefore an attractive option for unique hotel concepts or boutique hotels that want to combine individuality with a brand-supported presence. |