We continuously refine our service portfolio – and with the PRO concept, we are taking the next step. The new PRO team strengthens the strategic support of our partner hotels, pooling expertise and addressing gaps caused by skills shortages.

“Where know-how is lacking, we contribute our expertise exactly where it’s needed,” says Beatrice Bachelin. Together with Alexandra Weber, she explains how the concept enhances collaboration and supports the economic strength of the hotels.

 

Why did BWH Hotels develop a new consulting model? What was the trigger for the PRO (Property Relation Optimization) concept?

Beatrice Bachelin: In recent years, complexity in the hotel industry has grown enormously – new market conditions, changing guest expectations, and an increasing skills shortage characterise the daily lives of our hotels. We felt that our partner hotels today need more than just occasional support. They need a sparring partner who knows them, understands them, and accompanies them strategically. This is exactly how the PRO concept was born. Our aim is to be closer to our partner hotels than ever before, providing tangible relief and strengthening them during this phase of change.

 

What makes the PRO team special in terms of expertise?

Beatrice Bachelin: Our six colleagues come from very different backgrounds – from Sales and MICE to strategic hotel management. This diversity gives us a 360-degree view of every property.

 

What specific tasks does the PRO team handle?

Alexandra Weber: Our team is the first point of contact for all marketing and distribution topics that affect a hotel. We listen, we analyse, we recognise patterns,
identify challenges, and develop a practical action plan together with the hotel. At the same time, we act as the interface to the experts in our service centre: Revenue, Distribution, Marketing, Sales – we bring all this know-how directly and precisely into the hotels.

 

How does the process look when a hotel starts with the PRO team?

Alexandra Weber: We always start with a kick-off meeting to listen carefully: where are the pain points? What are the hotel's goals? On this basis, we create an action plan that becomes a living tool – not a document that disappears in a drawer. This is followed by regular follow-ups and meetings to monitor developments and adjust measures. This continuous support makes the difference.

 

How do hotels benefit from the PRO concept?

Alexandra Weber: Above all, it means relief. Hotels no longer have to navigate through various departments; they have one person who knows their overall picture and brings the right experts on board. They benefit strategically through market analyses and a clear overview of opportunities and risks. And they benefit operationally through concrete action points that can be implemented directly in daily business.