The Greatest Lever of a Strong Loyalty Programme

The most powerful benefit of a strong loyalty programme? Quite simply, it brings you more profitable guests. Regular and Rewards members book directly more often, stay longer, choose higher room categories, and make greater use of ancillary services. They are also significantly less price-sensitive. Despite the cost of incentives, the overall Customer Lifetime Value increases substantially—often accompanied by a rise in the Average Daily Rate (ADR). For you, this means higher margins and a more sustainable revenue structure.

 

Your Shield Against Costly Third-Party Channels

A strong programme such as Best Western Rewards demonstrably shifts bookings away from commission-heavy channels into your direct sales. This reduces distribution costs and strengthens your long-term independence from third-party platforms.Data Ownership: Know Your Guests

A decisive advantage over OTAs: the guest data belongs to you. When processed in compliance with GDPR and used actively, these data points become powerful revenue drivers through targeted segmentation—while also enabling stronger emotional connections with your guests.

 

The programme’s market success speaks for itself: Best Western Rewards was awarded double gold at the German Bonus Awards 2026.