Driving Visibility and Performance

Travel planning now happens predominantly online—making strong and consistent visibility more important than ever. While individual hotels often struggle to keep pace, BWH Hotels Central Europe’s central Digital Marketing team ensures reach and efficiency in an increasingly complex digital landscape.

A look behind the scenes shows just how multifaceted modern online marketing has become. Editorial calendars are developed, content is created for channels such as Instagram, and targeted campaigns are managed across platforms like Google and Bing. The goal: a well-maintained “digital shop window” that captures attention and lays the foundation for future bookings.

Easing the Burden of Technological Change

For a single property, staying up to date with the latest technology can be both time-consuming and resource-intensive. The Digital Marketing team absorbs this effort by enhancing campaigns with advanced AI solutions and maintaining established partnerships across the travel and media sectors.

Influencer marketing is also centrally coordinated, enabling member hotels to reach new—even global—audiences without having to manage acquisition themselves.

Tailored Support for Every Hotel

With each property operating under different resource levels, the team offers flexible solutions. These range from ready-to-use design templates for independent digital management, to advanced webinars, and even the option to fully outsource social media marketing to a specialised partner agency.

A Measurable Competitive Advantage

The results speak for themselves: digitally generated revenue increased by more than 30% last year.

Another key benefit becomes evident in light of current market regulations on digital platforms. While many independent hotels are experiencing declines, BWH members benefit from the strong visibility and reach of the umbrella brand across key channels.